One Million Liters initiative has been launched today as part of the opening of KingPins Show in Amsterdam, which is one of the most important global events in denim. The campaign’s core mission is to raise awareness by showing how changing one part of the production or manufacturing process can speed up change towards a more sustainable textile industry.
DuPont Biomaterials and Lenzing are launching a fabric collection made predominantly of fibers derived from natural materials. The collaboration blends DuPont™ Sorona® fibers and TENCEL™ Lyocell and TENCEL™ Modal fibers from Lenzing, to give extremely soft garments greater resilience in stretch, recovery and dimensional stability. The new certified mill-collection will expand the future of sustainable textiles for designers to use in various applications, including active wear, ready-to-wear, intimate apparel and denim.
Pepsi will mark its foray into the fashion industry through a collaboration with homegrown ready-to-wear label HUEMN, launching at FDCI's upcoming Lotus India Fashion Week SS20.
The collection, created by designer duo Pranav Misra and Shyma Shetty, comprises statement athleisure. All denim fabric used in the collection is made using recycled plastic, in line with PepsiCo's 'Winning with Purpose' vision which aims to build a world where plastics never become waste.
Companies from various industries are taking responsibility for the waste they contribute to the environment.
Case in point: Diesel teamed up with Coca-Cola to launch a new collection made with recycled cotton and recycled plastic bottles.
The co-branded Diesel x Coca-Cola: The (Re)Collection offers men’s, women’s and unisex denim, sportswear and accessories made from the recycled fibers. The collection consists of 12 pieces, including a unisex denim jacket and jeans with workwear influences, and women’s high-waisted jean shorts with Coca-Cola red accent stitching.
Denim group Kontoor Brands, owner of Wrangler and Lee, has published its first forest-derived materials (FDM) policy, which sets standards for the company’s purchasing and use of sustainable forest materials and products.
Until May, the group was part of VF Corp, which published its FDM policy in 2017.
Lycra brand and F&F at Tesco have announced an agreement to incorporate Lycra T400 fibre with EcoMade technology into the best-selling F&F Contour Jean Range with Lycra Beauty fabric, making the range not only F&F’s most popular, but also one of the brands most sustainable jean offerings in store.
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Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Advance Denim Co Ltd (“Advance Denim”) will be the first Chinese denim manufacturer to offer a collection made with Archroma’s aniline-free* Denisol® Pure Indigo.
Established in 1987, Advance Denim is the oldest denim mill in China. The company has its own innovative research and development, manufacturing and sales teams, including a 120,000 square meter manufacturing facility in Shunde, China, and well as offices in Hong Kong, Shanghai, Amsterdam and New York.
PG DENIM, the designer project by Paolo Gnutti, is ready for several important events scheduled for the autumn with ground-breaking interpretations and a new – increasingly green – business model. The occasion is its participation in the Blue Zone at Munich Fabric Start (Munich, 3-5 September 2019), a space which is increasingly often reserved for companies and projects with a high innovation rate in the world of denim.
Inditex starts closing the loop. Zara, the biggest chain of the Spanish giant by revenue, has launched its first line Denim from Denim, of garments created from the cotton extracted from other used jeans.
The company stated that they recycled old garments to subtract cotton and reuse it to create new items. It’s the first collection of the brand using denim waste.
