Related Keywords: brand, Collection, denim, fabrics, fashion industry, Pepsi, PepsiCo, recycled plastic
Pepsi will mark its foray into the fashion industry through a collaboration with homegrown ready-to-wear label HUEMN, launching at FDCI's upcoming Lotus India Fashion Week SS20.
The collection, created by designer duo Pranav Misra and Shyma Shetty, comprises statement athleisure. All denim fabric used in the collection is made using recycled plastic, in line with PepsiCo's 'Winning with Purpose' vision which aims to build a world where plastics never become waste.
