Lycra brand and F&F at Tesco have announced an agreement to incorporate Lycra T400 fibre with EcoMade technology into the best-selling F&F Contour Jean Range with Lycra Beauty fabric, making the range not only F&F’s most popular, but also one of the brands most sustainable jean offerings in store.
In May, the Lycra Company opened its brand new, state-of-the-art research & Development (R&D) lab in Nanhai, China. The Advanced Textile Innovation Center (ATIC) represents a significant increase in the firm’s global R&D capabilities and demonstrates its commitment to providing its services to its customers in Asia.
The lab will help mills, brands and retailers, as well as Western-based companies with local sourcing offices, accelerate the development of innovative garment solutions that meet apparel market needs and add value to customer’s products.
The hydrophilic side has a special diamond mesh which increases the surface area for wicking explains Sid Sharma, President, AKAS. It’s similar to a crest and valley the raised diamond gathers the moisture and pulls it into the valley. We also use a special binding yarn between the layers which ties them together, but doesn’t allow the hydrophilic and hydrophobic fibers to mix.
Refinery29 homepage takeovers, banner ads, dedicated emails and e-newsletters will promote key brands. All programme content links to a curated shop where consumers can quickly purchase their favorite apparel. Additionally, brands that are sold in the UK and Germany will be promoted across digital channels in those markets. Custom videos and editorial content will be presented by fashion influencers promoting participating brands’s apparel across Refinery29 and Lycra brand digital channels, also as an influencer-owned social media channels.
The Company concluded that, “What began six decades ago as a single elastic fibre renowned for its ability to stretch and snap back to its original shape, time after time and wash after wash, has evolved into a portfolio of over 200 differentiated fibres designed to meet a wide variety of consumer needs. Each one is engineered to improve fabric aesthetics and add lasting performance benefits that continue to drive sales for leading clothing brands and retailers around the globe.”
Mafatlal Industries Limited (MIL) showcased the 2015 summer collection of premium fabrics that comprised ‘Exotic Whites’ premium shirtings in 100% Cotton, intimate blends, Polyester Cotton Modal and Lycra in fine counts from 60s to superfine counts of 2/140s with an exclusive Silkina and Duro finish at Shangri-La’s-Eros Hotel, New Delhi on January 5, 2015.
An exclusive range of fabrics with innovative ‘Weaves & Patterns’ in fine & superfine counts, in dobbies, slubs, neps, monos, structured, chambrays and cationic dyed fabrics were also being displayed.
The government has notified new duty drawback rates which will boost the overall perception of Indian apparel sector and raise competitiveness in the global market. A separate entry has been created to distinguish certain export products such as cotton yarn of less than 50 counts or 50 or more counts; core spun cotton yarn containing three per cent or more of lycra /spandex/elastane, cotton blankets and flame-retardant fabrics based on their increasing international demand.
Invista, the world’s largest integrated fiber company, is planning rebranding its man-made fiber line, Lycra. The brand’s high consumer awareness is one of Invista’s most important assets. The company is rebranding Lycra to consumers with the message, “Lycra Moves You.” The new slogan will enhance the three benefits associated with the Lycra brand: freedom, comfort and movement.
