Related Keywords: consumer, integrated fiber company, INVISTA, Lycra, man made fiber, rebranding, trade
Invista, the world’s largest integrated fiber company, is planning rebranding its man-made fiber line, Lycra. The brand’s high consumer awareness is one of Invista’s most important assets. The company is rebranding Lycra to consumers with the message, “Lycra Moves You.” The new slogan will enhance the three benefits associated with the Lycra brand: freedom, comfort and movement.
