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Related Keywords: cotton yarn price, fluorescent jacket, knitwear segment, Knitwear Technology Mission, KTM, man made fiber, spring and summer garments, synthetic garment market, Tamil Nadu, Tirupur, Tirupur Exporters' Association

Garment exporters in Tirupur currently dominated by cotton garments are seeing opportunity in synthetic garments, as labour costs are increasing in China, which dominate the global synthetic garment business.

According to Tirupur Exporters' Association (TEA), garment exporters are in the process of tapping synthetic and blended garment segments in a big way, which constitute about 70 percent of global demand.

Related Keywords: consumer, integrated fiber company, INVISTA, Lycra, man made fiber, rebranding, trade

Invista, the world’s largest integrated fiber company, is planning rebranding its man-made fiber line, Lycra. The brand’s high consumer awareness is one of Invista’s most important assets. The company is rebranding Lycra to consumers with the message, “Lycra Moves You.” The new slogan will enhance the three benefits associated with the Lycra brand: freedom, comfort and movement.