Related Keywords: activewear, apparel, Denim brands, fashion influencers, INVISTA, jeans, Lycra, Lycra dualFX technology, Lycra fibre technologies, Lycra Sport technology, spandex fibres, yarn
Refinery29 homepage takeovers, banner ads, dedicated emails and e-newsletters will promote key brands. All programme content links to a curated shop where consumers can quickly purchase their favorite apparel. Additionally, brands that are sold in the UK and Germany will be promoted across digital channels in those markets. Custom videos and editorial content will be presented by fashion influencers promoting participating brands’s apparel across Refinery29 and Lycra brand digital channels, also as an influencer-owned social media channels.
