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Related Keywords: Aditya Birla Group, create largest branded apparel company, merging Madura Fashion and Lifestyle, rename Aditya Birla Fashion and Retails, synergy and strengthen regional market share, with Pantaloon Fashion and Retail

The Aditya Birla Group plans to create the country’s largest branded apparel company by merging apparel-making Madura Fashion and Lifestyle division from Aditya Birla Nuvo (ABNL) with loss-making Pantaloon Fashion and Retail. Pantaloon, which will be renamed Aditya Birla Fashion & Retail, will have a combined turnover of around Rs 5,290 crore with an operating profit or EBIDTA of Rs 493 crore.

Related Keywords: Aditya Birla Group, fabric industry, golden fibre, Grasim Industries Limited, Grasim suiting, jute fabric line, mens lifestyle brand, new blended Jute Fabric range, stylish and innovative, wardrobe solution

Grasim Suiting men’s lifestyle brand, a subsidiary of Grasim Industries Limited and a part of the Aditya Birla Group is one of the dominant players in the ready-to-stitch over the counter fabric industry. With the onset of festival season, Grasim is out with stylish and innovative wardrobe solutions with the new blended Jute Fabric Range.

Related Keywords: Aditya Birla Group, big revenue genertr, digital medium, e-commerce, fabric brands boost, Grasim, local tailors online, Raymond, Siyaram, textile companies

With e-commerce emerging as the next big revenue generator, textile companies are roping in neighbourhood tailors to give their fabric brands a boost through the digital medium. Booking the services of your local tailor online will soon get easier.

Aditya Birla Group’s textile brand Grasim plans to introduce a neighbourhood tailor programme to improve the skills of about 50 tailors across localities in Delhi and then list their services as a digital offering through the company’s Web site.

Related Keywords: Aditya Birla Group, aggregate capacity, cost optimization, Grasim Industries, net profit, textile manufacturer, two lines, VSF

Grasim Industries Ltd, a flagship company of the Aditya Birla Group, started as a textile manufacturer in 1948. Today its core businesses are VSF and cement, contributing over 90% of its revenues and operating profits. It is also present in chemicals that are essentially a backward integration of VSF. Currently, Grasim is focusing relentlessly on cost optimization which is hitting the net profit.

Related Keywords: Aditya Birla Group, Birla Cellulose, co-branding, domestic market, double digit growth, fabric and garment brands, fibre division, Liva range.

Aditya Birla Group’s fibre division, Birla Cellulose is focusing on the domestic market for co-branding its Liva range and to ink tie-ups with more fabric and garment brands after having witnessed double digit growth in consumption of its Liva range.