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Related Keywords: Aditya Birla Group, caustic soda, cotton, fibre demand, Grasim, international designers, Liva Fabric, polyester, polyester staple fibre, power and steam and carbon disulfide, pulp requirements, sustainable fibre, Viscose staple fibre, VSF plants

The company plans to spend ₹4,257 crore of the ₹13,327 crore of capital expenditure towards brownfield expansion and debottlenecking of VSF plants.

Mr. Agarwal said that, “Our manufacturing input of caustic soda, power and steam and carbon disulfide are fully captive and we have control over 60% of the pulp requirements.”

Grasim has ensured control over 80% of the costs through backward integration, giving it an important competitive advantage over nonintegrated players.

Related Keywords: e-commerce, fabric brand, generate revenue, Grasim, leading textile companies, Raymond, Siyaram, train and upgrade tailors

E-commerce fever is catching up as leading textile companies from India has started eyeing this medium as an opportunity to generate revenues. Some of the leading textile companies are roping in neighbourhood tailors to boost identity of their fabric brand.

Textile majors such as Grasim, Raymond and Siyaram have taken the initiative of training and upgrading the skills of local tailors in cities across India.

Related Keywords: Aditya Birla Group, big revenue genertr, digital medium, e-commerce, fabric brands boost, Grasim, local tailors online, Raymond, Siyaram, textile companies

With e-commerce emerging as the next big revenue generator, textile companies are roping in neighbourhood tailors to give their fabric brands a boost through the digital medium. Booking the services of your local tailor online will soon get easier.

Aditya Birla Group’s textile brand Grasim plans to introduce a neighbourhood tailor programme to improve the skills of about 50 tailors across localities in Delhi and then list their services as a digital offering through the company’s Web site.