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Related Keywords: ethnic women wear segment, focus on menswear, marking their entry, OCM, OCM roped in Pakistani designer brand, Sana Safinaz, sari range under Rajkamal brand, Siyaram, Siya’ brand, the first mover, traditional textile giants

Siyaram, Mumbai based and Delhi based OCM, traditional textile giants with focus on menswear are now marking their entry into the ethnic women’s wear segment with target audience women in the 25-30 age group with disposable income in excess of Rs.50,000.

Siyaram , the first mover, with its ‘Siya’ brand, Delhi-based OCM has roped in Pakistan’s designer brand Sana Safinaz to make a foray into the ethnic women’s wear segment.

Related Keywords: Arvind, Bombay Rayon, enhance export market, filling patents, give innovations longevity, high margin, newer products, Raymond, Raymond UCO Denim, Siyaram, spending on research and development, take business to next level, textile companies, Trident India, Welspun

Top textile companies to enhance export market share have started spending on research and development (R&D) to come out with newer products as they feel it is the only way to keep their market and patents help to give their innovations longevity as replicas don’t get created and the innovations can take their business to the next level and also give the companies high- margin products.

Related Keywords: fashionable Indian ethnic, Indian maufacturer of blended high fashion, launch first ever, lifestyle brand, ready to wear, shirting and suiting fabrics, Siya for women, Siyaram

Siyaram’s, a leading Indian manufacturer of blended high fashion shirting and suiting fabrics for over three decades has launched its first-ever ready-to-wear fashionable Indian ethnic and lifestyle brand ‘Siya’ for women. The brand is launched to promote ethnicity of the Indian women along with tapping ever growing ethnic wear market in India. Bollywood actress Parineeti Chopra has been roped in as its first brand ambassador.

Related Keywords: e-commerce, fabric brand, generate revenue, Grasim, leading textile companies, Raymond, Siyaram, train and upgrade tailors

E-commerce fever is catching up as leading textile companies from India has started eyeing this medium as an opportunity to generate revenues. Some of the leading textile companies are roping in neighbourhood tailors to boost identity of their fabric brand.

Textile majors such as Grasim, Raymond and Siyaram have taken the initiative of training and upgrading the skills of local tailors in cities across India.

Related Keywords: Aditya Birla Group, big revenue genertr, digital medium, e-commerce, fabric brands boost, Grasim, local tailors online, Raymond, Siyaram, textile companies

With e-commerce emerging as the next big revenue generator, textile companies are roping in neighbourhood tailors to give their fabric brands a boost through the digital medium. Booking the services of your local tailor online will soon get easier.

Aditya Birla Group’s textile brand Grasim plans to introduce a neighbourhood tailor programme to improve the skills of about 50 tailors across localities in Delhi and then list their services as a digital offering through the company’s Web site.