Related Keywords: Aditya Birla Group, Birla Cellulose, co-branding, domestic market, double digit growth, fabric and garment brands, fibre division, Liva range.
Aditya Birla Group’s fibre division, Birla Cellulose is focusing on the domestic market for co-branding its Liva range and to ink tie-ups with more fabric and garment brands after having witnessed double digit growth in consumption of its Liva range.
