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Related Keywords: Aditya Birla Group, Birla Cellulose, connect with international fashion brands, known as the garment district, launching a design studio, most premium location in New York, New York this month, range of cellulosic fibres, umbrella brand

Birla Cellulose, Aditya Birla Group's umbrella brand for its range of cellulosic fibres, will be launching a design studio at the 7th Avenue in New York this month which is known as the garment district, it is the most premium location in New York to connect with international fashion brands.

Besides, the company also has plans to open studios at other international destinations such as London and Hong Kong for its collections, Birla Cellulose, President - Marketing, Manohar Samuel, said.

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Birla Cellulose, the Aditya Birla Group's umbrella brand that offers a range of innovative, high-quality, 100% natural hygiene products said its fabric brand Liva having experienced a successful journey in women’s wear in past one year has decided to enter into saree segment in India. Liva will launch its sarees range across India soon.

Related Keywords: Aditya Birla Group, and fashionable, Birla Cellulose, fluid, grand launch of new age fabric brand, infuses fluidity into the garment, leader in cellulose fibers, LIVA, Liva will reach over fifty cities, natural, thousand outlets, tied up with retail partners

Birla Cellulose from Aditya Birla Group recently did a grand launch of its new age fabric brand, LIVA in Mumbai in an extravagant evening in presence of leading fashion designers, brands, retail chain, partners and media.

Related Keywords: Amazon India Fashion Week, Birla Cellulose, Eco and sustainable fashion, exceptional fluidity and natural base driven by fashion, Fashion Design Council of India, LIVA, LIVA fabrics, natural fluid fashion, official partner, opportunity for designers to explore, platform for fashion fraternity, Ready to dye or print

The Amazon India Fashion Week (AIFW), Delhi a huge platform for the fashion fraternity with the participation of LIVA as the official partner will give an opportunity for designers to explore themselves because it is really fluid.

LIVA fabrics are ready for fashion industry with ‘Ready to dye or print’ which have exceptional fluidity and natural base driven by fashion.

Quality, innovation and service are three main mantras for LIVA to excel. The brand is already tied up with 22 major brands and more are planned for the coming season.

Related Keywords: Adity Birla Group, Birla Cellulose, current trends in viscose processing in Dhaka, fabricators, global brands, gulcrum of Bangladesh clothing and textile industry, increase footprints in Bangladesh, organized technical symposium, range of cellulosic fibers, readymade garment exporters, spinners and designers attended, umbrella brand

Birla Cellulose, an Aditya Birla Group's umbrella brand for its range of cellulosic fibers after organizing a technical symposium on “Current Trends in Viscose Processing” in Dhaka recently, which was attended by leading global brands, readymade garment exporters, fabricators, spinners and designers who form the fulcrum of the Bangladesh clothing and textile industry, wants to increase its footprints in Bangladesh.

Related Keywords: Aditya Birla Group, Birla Cellulose, global marketing drive, Karuna Tex, largest VSF manufacturer, Mafatlal and Mercury, Market Weeks, MI Industries and VSM, Mill Weeks, next phase on ongoing initiative, roped in some big industry, Shreeji, Svarn Tex, tap key international initiative, to push exports of fabrics, under LAPF

The Aditya Birla Group plans as the next phase of its ongoing initiative under Liva Accredited Partners Forum (LAPF), being spearheaded by the Birla Group arm Birla Cellulose, the world's largest viscose staple fibre manufacturer with close to 95 percent market share, to tap key international initiatives like 'Market Weeks' and 'Mill Weeks' as a support its textiles business partners to boost export of fabrics from the country to the West.

Related Keywords: Aditya Birla Group's umbrella brand, Birla Cellulose, create a one stop platform for fabric makers, expand ongoing LAPF initiative, international brands, mega event in collaboration, nurture various textile value chain, reach out directly to women wear exporters, Society of Noida Apparel Export Cluster, world leader in viscose staple fibre

Birla Cellulose is the Aditya Birla Group's umbrella brand for its range of cellulosic fibers. Fiber is one of the oldest businesses of the Aditya Birla Group that commenced in 1954. Birla Cellulose is a world leader in viscose staple fibre (VSF) with its production spread across six countries viz. Canada, Thailand, India, Indonesia, China and Laos. The Group independently fulfills India's entire VSF requirements. A move is being driven by Birla’s to create a one stop platform for fabric makers to reach out directly to women’s wear exporters and international brands.

Related Keywords: Aditya Birla Group, Birla Cellulose, manmade cellulose fibres, Shinehoo Textile Industrial Co, Viscose staple fibre, Zhenlun Spinning Co

Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibre has embarked on a journey of adding more collaboration’s in China. And to do so, is participating at Intertextile Shanghai Apparel Fabrics from October 13-15, 2015 in Shanghai.

With a wide array of speciality manmade cellulose fibres (MMCF) in their basket like, Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades, the company will be showcasing its LIVA A/W 2016-17 Collection along with two other group companies and six value chain partners.

Related Keywords: apparel import in india, Birla Cellulose, cheap dumping, dumping from china, dumping in India, dumping trade in india, garment export, garment import, Indian textile industry, Kaytee Corporation, textile inspection, textile leaders, vsf import in india

The leading textile players are seeking protection for the textile industry from cheap Chinese dumping in India. About 60 per cent of dumping in India is claimed to be done from China, and unofficial estimate of this trade size ranges from 20-40 per cent of the USD 105 billion domestic textile industry.

Related Keywords: Aditya Birla Group, Birla Cellulose, co-branding, domestic market, double digit growth, fabric and garment brands, fibre division, Liva range.

Aditya Birla Group’s fibre division, Birla Cellulose is focusing on the domestic market for co-branding its Liva range and to ink tie-ups with more fabric and garment brands after having witnessed double digit growth in consumption of its Liva range.