Related Keywords: Aditya Birla Group, Birla Cellulose, global marketing drive, Karuna Tex, largest VSF manufacturer, Mafatlal and Mercury, Market Weeks, MI Industries and VSM, Mill Weeks, next phase on ongoing initiative, roped in some big industry, Shreeji, Svarn Tex, tap key international initiative, to push exports of fabrics, under LAPF
The Aditya Birla Group plans as the next phase of its ongoing initiative under Liva Accredited Partners Forum (LAPF), being spearheaded by the Birla Group arm Birla Cellulose, the world's largest viscose staple fibre manufacturer with close to 95 percent market share, to tap key international initiatives like 'Market Weeks' and 'Mill Weeks' as a support its textiles business partners to boost export of fabrics from the country to the West.
