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Related Keywords: Aditya Birla Group, and fashionable, Birla Cellulose, fluid, grand launch of new age fabric brand, infuses fluidity into the garment, leader in cellulose fibers, LIVA, Liva will reach over fifty cities, natural, thousand outlets, tied up with retail partners

Birla Cellulose from Aditya Birla Group recently did a grand launch of its new age fabric brand, LIVA in Mumbai in an extravagant evening in presence of leading fashion designers, brands, retail chain, partners and media.

Related Keywords: Amazon India Fashion Week, Birla Cellulose, Eco and sustainable fashion, exceptional fluidity and natural base driven by fashion, Fashion Design Council of India, LIVA, LIVA fabrics, natural fluid fashion, official partner, opportunity for designers to explore, platform for fashion fraternity, Ready to dye or print

The Amazon India Fashion Week (AIFW), Delhi a huge platform for the fashion fraternity with the participation of LIVA as the official partner will give an opportunity for designers to explore themselves because it is really fluid.

LIVA fabrics are ready for fashion industry with ‘Ready to dye or print’ which have exceptional fluidity and natural base driven by fashion.

Quality, innovation and service are three main mantras for LIVA to excel. The brand is already tied up with 22 major brands and more are planned for the coming season.