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Related Keywords: ABFRL, Aditya Birla Fashion and Retail, American Eagle, American Eagle Outfitters Inc, casual wear, fashion online marketplaces such as Myntra and Amazon, Forever 21, Hackett London, Levis, multi-store retail, Pepe, premium jeans wear market, Ralph Lauren, Simon Carter, Ted Baker, Wrangler

Aditya Birla Fashion and Retail entered into a multi-store retail and e-commerce license agreement with American Eagle Outfitters Inc. in August 2017.

American Eagle is a $3.8-billion affordable premium denim and casual wear retailer from the US competing with brands such as Wrangler, Levis and Pepe. Aditya Birla Fashion and Retail Ltd is getting denim and casual wear American Eagle to India and expects the brand to be among the top three in this market in 5-7 years.

Related Keywords: china and Africa, china invests in morocco, cotton price in china, Esquel, labour cost in china, Muji, Nike, Ralph Lauren, raw material in china, Textile in china, Tommy Hilfiger, Yuemei Group, Zara

Rising labour costs, raw materials and slowdown has been staring at textile industry in China for quite some time now. And a move to expand outside China is also discernible to wade of from high cost of production. The most chased location to relocate is Africa attractive for companies in terms of costs and market access.