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Aditya Birla Fashion and Intellcap for circular apparel innovation factory

Related Keywords: ABFRL, Aditya Birla Fashion and Retail, apparels, CAIF, clothing, fashion textile, Garments, innovation, innovation factory, Intellcap, ReEarth

Aditya Birla Fashion and Retail Ltd (ABFRL) are joining a unique and pioneering industry-led platform, 'Circular Apparel Innovation Factory' (CAIF) in collaboration with Intellecap.

CAIF is India's first industry-led platform, aiming to build a circular apparel and textile industry in India. Its mission is to search, seed, support, and scale circular textile and apparel innovations in India by building an enabling ecosystem of brands, manufacturers, enterprises, and innovators across the value chain.

American Eagle is the latest insertion to Aditya Birla's international business division

Related Keywords: ABFRL, Aditya Birla Fashion and Retail, American Eagle, American Eagle Outfitters Inc, casual wear, fashion online marketplaces such as Myntra and Amazon, Forever 21, Hackett London, Levis, multi-store retail, Pepe, premium jeans wear market, Ralph Lauren, Simon Carter, Ted Baker, Wrangler

Aditya Birla Fashion and Retail entered into a multi-store retail and e-commerce license agreement with American Eagle Outfitters Inc. in August 2017.

American Eagle is a $3.8-billion affordable premium denim and casual wear retailer from the US competing with brands such as Wrangler, Levis and Pepe. Aditya Birla Fashion and Retail Ltd is getting denim and casual wear American Eagle to India and expects the brand to be among the top three in this market in 5-7 years.

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