Related Keywords: ABFRL, Aditya Birla Fashion and Retail, American Eagle, American Eagle Outfitters Inc, casual wear, fashion online marketplaces such as Myntra and Amazon, Forever 21, Hackett London, Levis, multi-store retail, Pepe, premium jeans wear market, Ralph Lauren, Simon Carter, Ted Baker, Wrangler
Aditya Birla Fashion and Retail entered into a multi-store retail and e-commerce license agreement with American Eagle Outfitters Inc. in August 2017.
American Eagle is a $3.8-billion affordable premium denim and casual wear retailer from the US competing with brands such as Wrangler, Levis and Pepe. Aditya Birla Fashion and Retail Ltd is getting denim and casual wear American Eagle to India and expects the brand to be among the top three in this market in 5-7 years.