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Clothing sales are up, but the lifespan of clothes is shorter

Related Keywords: clothing, fashion, fast fashion, Forever 21, H&M, retail, Textiles, Urban Outfitters

People are buying more clothing today than they did 15 years ago.

But they’re only wearing it half as long.

That means clothing production and sales are both on the rise, and so is the amount of clothing in landfills.

In such a climate, “fast-fashion” companies, like Forever 21 and Zaful, are growing, said Karen Leonas, a professor in the Wilson College of Textiles at N.C. State University. And thrift stores and secondhand clothing sales are growing even faster, at 24 times the rate of other retail.

American Eagle is the latest insertion to Aditya Birla's international business division

Related Keywords: ABFRL, Aditya Birla Fashion and Retail, American Eagle, American Eagle Outfitters Inc, casual wear, fashion online marketplaces such as Myntra and Amazon, Forever 21, Hackett London, Levis, multi-store retail, Pepe, premium jeans wear market, Ralph Lauren, Simon Carter, Ted Baker, Wrangler

Aditya Birla Fashion and Retail entered into a multi-store retail and e-commerce license agreement with American Eagle Outfitters Inc. in August 2017.

American Eagle is a $3.8-billion affordable premium denim and casual wear retailer from the US competing with brands such as Wrangler, Levis and Pepe. Aditya Birla Fashion and Retail Ltd is getting denim and casual wear American Eagle to India and expects the brand to be among the top three in this market in 5-7 years.

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