Hanro produces high quality daywear, nightwear, and loungewear for men and women and is a leading premium brand in its segment. The company was established in 1884 in the Swiss town of Liestal by Albert Handschin and Carl Ronus and since then has stood for luxurious understatement, highest quality, and timeless style.
It all happened between 2000 and 2008, when the premium international brands started to invade into the Indian market. Although, there were a few Indian brands that started exhibiting their new and stylish designs hoping to capture the attention of the Indian women. Slowly, innerwear invaded the retail segment through Exclusive Branded Outlets, LFS and departmental stores.
This year’s INTIMASIA 3.0 will surely be exciting and interesting as compared to its two previous versions, as in this year, Lenzing’s own textile brand Tencel TM will be the prime sponsorer.
The innerwear segment has grown manifolds in India, but is yet to realise its full potential. During the last few decades, the organised inner wear sector has risen exceptionally. The men’s inner wear is currently worth Rs 9477 crore as per 2017 estimates, and is expected to grow at a CAGR of 7 per cent in the next decade to reach Rs 17454 crore by 2027. While, the women’s inner is valued at Rs 18454, and is expected to touch a whopping figure of Rs 56364 crore by 2027, if it continues to grow at an fabulous rate of 12 per cent CAGR over the next decade.
Having realized a total trade turnover of over 500 crores, Intimasia has been a revelation in connecting all the major facets of the intimate apparel industry with each other and facilitating an effective exchange of crucial ideas, contacts, and opinions. Spearheaded by the Intimate Apparel Association of India, India’s largest intimate apparel trade show proved to be an incredible opportunity for intimate apparel retailers as well as fashion entrepreneurs, brands, manufacturers, and other stakeholders to network among each other and share their experiences and insights in the sector. Mr.
Asia’s exclusive fashion trade show dedicated to lingerie and intimate wear, will be held on March 8th to 10th 2018 at Adlux International Conventional Centre, Kochi. INTIMASIA (KOCHI) debuts in one of the fastest growing sector of the Apparel Industry in India, the most promising consumer segment, an arena that has recently not only increased in the volume of sales but also in the value. The Show will offer one of its kind platform for Brands and Retailers to assemble under one roof and explore growth opportunities in Kerala.
Pepe Jeans Europe BV, a leading international fashion brand enters into joint venture with Dollar Industries Limited with a 50–50 stake of both the JV partners. The venture will manufacture and market premium range of innerwear, loungewear, gymwear, nightwear and tracks in India under the brand name Pepe Jeans London.
Kavindra Mishra, MD, Pepe Jeans India Limited, said that this tie up will help both the companies to work towards creating a premium innerwear brand in India to offer an exciting and innovative range of aspirational products to the customers.
