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Pepe Jeans Europe BV, a leading international fashion brand enters into joint venture with Dollar Industries Limited with a 50–50 stake of both the JV partners. The venture will manufacture and market premium range of innerwear, loungewear, gymwear, nightwear and tracks in India under the brand name Pepe Jeans London.
Kavindra Mishra, MD, Pepe Jeans India Limited, said that this tie up will help both the companies to work towards creating a premium innerwear brand in India to offer an exciting and innovative range of aspirational products to the customers.
