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It all happened between 2000 and 2008, when the premium international brands started to invade into the Indian market. Although, there were a few Indian brands that started exhibiting their new and stylish designs hoping to capture the attention of the Indian women. Slowly, innerwear invaded the retail segment through Exclusive Branded Outlets, LFS and departmental stores.

This year’s INTIMASIA 3.0 will surely be exciting and interesting as compared to its two previous versions, as in this year, Lenzing’s own textile brand Tencel TM will be the prime sponsorer.

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The innerwear segment has grown manifolds in India, but is yet to realise its full potential. During the last few decades, the organised inner wear sector has risen exceptionally. The men’s inner wear is currently worth Rs 9477 crore as per 2017 estimates, and is expected to grow at a CAGR of 7 per cent in the next decade to reach Rs 17454 crore by 2027. While, the women’s inner is valued at Rs 18454, and is expected to touch a whopping figure of Rs 56364 crore by 2027, if it continues to grow at an fabulous rate of 12 per cent CAGR over the next decade.