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Related Keywords: 22 looms in Varanasi, Banarasi saree, changing fashion choice, fashion industry, FDCI, government, market Banarasi fabric, opulent Banarasi brocade, Textile Ministry, Varanasi weavers, youth consumer

The quintessential Banarasi saree is set for a makeover to fall in line with the changing fashion choices of today’s youth consumer. The opulent Banarasi brocade, which boasts of intricate gold and silver work on fine silk with embroidery, has caught the attention of the government and the fashion industry.

Fashion industry and govt are set to redefine the brocade, it will be seen in new designs, fabric construction and application in not just traditional wear but also Western clothing like trousers and jackets.

Related Keywords: adapt to changing demands, Banarasi saree, laying foundation stone, Powerloom Service Centre, Prime Minister Modi, Trade Facilitation Centre and Crafts Museum, traditional textile industry

The Prime Minister, on a two-day visit to Varanasi after laying the foundation stone of the Trade Facilitation Centre and Crafts Museum, and inaugurating the Powerloom Service Centre, made a strong pitch for re-establishing the district’s traditional textile industry and placing it on the global map.

Prime Minister Narendra Modi Modi said that the government is working towards revitalising the textile sector through a scientific approach, coupled with infusion of appropriate technology.

Related Keywords: Banarasi saree, Ministry of Textiles, Priyanka Chopra

Our Honorable Prime Minister of India, Shri Narendra Modi, had promised during his electoral campaign to raise the prestige of Banarasi silk sari weavers by making their brand of saris the representative of Indian culture and heritage.