Related Keywords: 22 looms in Varanasi, Banarasi saree, changing fashion choice, fashion industry, FDCI, government, market Banarasi fabric, opulent Banarasi brocade, Textile Ministry, Varanasi weavers, youth consumer
The quintessential Banarasi saree is set for a makeover to fall in line with the changing fashion choices of today’s youth consumer. The opulent Banarasi brocade, which boasts of intricate gold and silver work on fine silk with embroidery, has caught the attention of the government and the fashion industry.
Fashion industry and govt are set to redefine the brocade, it will be seen in new designs, fabric construction and application in not just traditional wear but also Western clothing like trousers and jackets.
