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Related Keywords: Anita Dongre and Rina Dhaka, Benares handloom, cheaper textiles, Manish Malhotra, Ritu Kumar, Sandeep Khosla, Shruti Sancheti, Textiles Minister Santosh Gangwar, Top fashion and textile designers

Varanasi, which is Prime Minister Narendra Modi’s constituency, has plenty of weavers who are banking on government support to survive in the mass-production market economy. Their goods, which are individually designed, take time to be made, while cheaper textiles versions pose a threat to their livelihood.

Thus, the country’s leading fashion designers will set up units and tie up with Varanasi weavers to promote their products nationally and internationally.

Related Keywords: Benarsi saree, Flipkart, Indian fashion designers, textile clusters, Textile Ministry, Textiles Minister Santosh Gangwar

India’s ace fashion designers in a meet with, Union textile minister, Santosh Gangwar are willing to lend their whole-hearted support to the government in setting-up robust design centres in the cluster area, and getting local artisans on board to deliver the product as per the designs.

The meet was focused on the need to give a boost to various textile clusters spread out across India. The designers are ready to extend their helping hand to traditional Indian textiles and handicrafts.

Related Keywords: bumper harvest, cotton, cotton corporation of India, cotton farmers, cotton prices plunge, Gujarat and Maharashtra, increase purchase, long staple cotton, medium staple cotton, MSP, procurement operation, Textiles Minister Santosh Gangwar

The government on Wednesday has directed the Cotton Corporation of India to increase its purchase from the major producers, including Gujarat and Maharashtra as cotton prices have plunged below the minimum support price fixed by the Centre due to an expected bumper harvest.
Prices have also slumped below the MSP in many places because of weak global markets , which has stopped exports.