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Related Keywords: ace designer, based in Chennai, Cbazaar, Ethno Vogue, for modern era, Indian fashion story across globe, largest ethnic fashion estore, reinvent textile of Indian heritage, relaunched with new brand, Ritu Kumar, teamed up with Cbazaar

Cbazaar, one of the largest ethnic fashion e-store based in Chennai has relaunched itself with a new brand identity "EthnoVogue" to take the Indian fashion story forward across the globe. Ritu Kumar, ace designer has teamed up with Cbazaar to help reinvent textiles of Indian heritage for the modern era.

Cbazaar is bringing a whole new set of vibrant and dynamic designers, brands and retailers on board to address the cosmopolitan lifestyle.

A new logo was also unveiled in the presence of Ritu Kumar and Rajesh Nahar, co-founder and CEO of Cbazaar, on Thursday.

Related Keywords: Anita Dongre and Rina Dhaka, Benares handloom, cheaper textiles, Manish Malhotra, Ritu Kumar, Sandeep Khosla, Shruti Sancheti, Textiles Minister Santosh Gangwar, Top fashion and textile designers

Varanasi, which is Prime Minister Narendra Modi’s constituency, has plenty of weavers who are banking on government support to survive in the mass-production market economy. Their goods, which are individually designed, take time to be made, while cheaper textiles versions pose a threat to their livelihood.

Thus, the country’s leading fashion designers will set up units and tie up with Varanasi weavers to promote their products nationally and internationally.