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Varanasi, which is Prime Minister Narendra Modi’s constituency, has plenty of weavers who are banking on government support to survive in the mass-production market economy. Their goods, which are individually designed, take time to be made, while cheaper textiles versions pose a threat to their livelihood.
Thus, the country’s leading fashion designers will set up units and tie up with Varanasi weavers to promote their products nationally and internationally.
