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Related Keywords: 000 leading fashion and lifestyle brands, expanding customer interest, in India, India Handloom Brand, launched its own handloom brand, leading platform for fashion brands, Myntra, Navibhu, partnered over 2, pioneer in m-commerce play, promoted by Ministry of Textiles, support weavers, tap the niche

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play having partnered with over 2,000 leading fashion and lifestyle brands in the country today launched its own handloom brand 'Navibhu' with a view to tap the niche but expanding customer interest in the India Handloom Brand, promoted by Ministry of Textiles to support weavers and promote India's traditional handloom industry.

Related Keywords: allot special funds in the budget, announced state government plan, bring in textile policy, e commerce, encourage handloom, K T Rama Rao, open 12 new textile clusters, open outlets, provide marketing, support weavers, Textile Minister, welfare measures

Textile Minister K T Rama Rao announced that the state government has plans to open 12 new textile clusters to encourage handloom and support weavers apart from bringing a textile policy for taking up several welfare measures for weavers' benefit.

Related Keywords: across district, bed spreads, cotton sarees, curtains, dhotis, exhibited cotton products such as sarees, handloom weavers attached to fifty seven cooperative weavers societies, kora sarees, llungies, market their products, Pillow covers, set up twelve stalls, silk dhotis, support weavers, towels, Weeklong handloom expo

The Handloom expo was inaugurated by the district collector R Nanthagopal on Monday which has handloom weavers attached to 57 cooperative weavers societies from across the district and some from other district who have set up around 12 stalls to market their products during this festive season.

According to K Selvarajan, assistant director handloom, the week-long expo is held to create public awareness about the handloom products besides helping the weavers to showcase their products and sell them directly to the consumers.