Handlooms sector in Khurda district of Odisha, which was facing a crisis due to weak demand for cotton lungis and towels for last few years, has received a new lease of life with the production of linen and mercerised cotton fabrics.
The department of textiles and handlooms is now creating awareness among local weavers to produce linen and mercerised cotton fabrics to meet the high demand and get better remuneration.
Birla Cellulose, the Aditya Birla Group's umbrella brand that offers a range of innovative, high-quality, 100% natural hygiene products said its fabric brand Liva having experienced a successful journey in women’s wear in past one year has decided to enter into saree segment in India. Liva will launch its sarees range across India soon.
Linen, one of the oldest fabrics in the World, a few years ago, has began making appearances on the runway with Paul Smith’s linen tops, Victoria Beckham’s linen wrap dresses, and Theory’s linen trenches. This year, many more labels incorporated the durable and cooling fabric into their look books. An ultimate summer fabric that can also be worn all year round but cost more than a synthetic or even cotton. Linen is associated with fine and luxurious materials such as silk and wool.
Aditya Birla Nuvo unit, Jaya Shree Textile a leading linen fabric maker has set a target to achieve Rs 1,000 crore revenue from its linen, yarn and fabric business in next two years. It also plans to expand the number of exclusive stores to 200 in next three years.
Aditya Birla Group Business Head - Domestic Textiles, Overseas Spinning & Acrylic Fibre Thomas Varghese said that they are aiming to have a revenue of Rs 1,000 crore in next two financial year. The company is also planning to now add stores across the region with a more balanced growth.
Hermin Textile Museum founded by decades-old HerMin Textile Co., LTD, which is known for its advanced fabric dying and technical know-how opens its doors for visitors who will be able to experience it first hand as it will show the complete process behind producing a piece of textile used in clothing. The museum is recognized as an excellent tourism factory by the government.
Texworld Istanbul, apparel fabrics and accessories fair both in Turkey and surrounding regions, is celebrating its premiere The trade fair is fully booked with 115 exhibitors from 10 countries, China, France, Germany, India, Indonesia, Hong Kong, Pakistan, South Korea, Taiwan and Turkey.
President of the China National Textile and Apparel Council Wang Tiankai, in opening remarks stated that the trade show shows that the Chinese textile industry and its US counterparts and trading partners can enjoy orderly and stabile free-trade environments and enhance communication, deepen mutual understanding.
The Chinese textile industry is a major contributor to the global economy and that the industry will continue to make efforts to extend their cooperation for the textile industries of the two countries.
The seventeenth edition of North America’s largest sourcing event Texworld USA for apparel fabric buyers, research and product development specialist, designers, merchandisers and overseas sourcing professionals to take place from 22-24 July at the Jacob K Javits Convention Center in New York.
With a renewed interest in sourcing domestically, a lot of North American buyers will be pleased with the diverse selection of US mills participating in the summer edition of Texworld.
