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Related Keywords: combined with other Lycra brand technologies, consumer value, fit and support, INVISTA, Outdoor retailers summer market, owner of Lycra brand, roll out next generation of Lycra Sport technology, scientifically engineered to deliver exceptional comfort, stretch active wear, stretch technology of LYCRA fiber

Invista, one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications and also the owner of LYCRA brand will begin the roll-out of the next generation of LYCRA SPORT technology at the Outdoor Retailer Summer Market in Salt Lake City, Utah, between August 3 to 6, 2016.

Related Keywords: denim, developed new hybrid technology, for knitted denim, hosted seminar on technology, INVISTA, largest integrated producers of polymers and fibers, multi directional stretch, next generation of denim fabric, owner of Lycra brand, provides comfort and flexibility

Invista is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. Also the owner of the Lycra brand unveiled the patent pending technology at the recent Kingpins Denim shows in Amsterdam and New York under the banner ‘Hybrid technology by Lycra brand’ for knitted denim.

The new developed technology for knit denim fabrics provides the comfort and flexibility of a knit with the authentic aesthetics and performance of a woven.

Related Keywords: consumer, integrated fiber company, INVISTA, Lycra, man made fiber, rebranding, trade

Invista, the world’s largest integrated fiber company, is planning rebranding its man-made fiber line, Lycra. The brand’s high consumer awareness is one of Invista’s most important assets. The company is rebranding Lycra to consumers with the message, “Lycra Moves You.” The new slogan will enhance the three benefits associated with the Lycra brand: freedom, comfort and movement.
 

Related Keywords: adiponitrile, air bags, carpet, chairman and chief executive officer INVISTA, hexamethylene diamine, INVISTA, Jeff Gentry, nylon 6 6, Shanghai Chemical Industry Park, workout apparel

On March 26 INVISTA broke ground for hexamethylene diamine (HMD) and nylon 6,6 polymer plants at the Shanghai Chemical Industry Park (SCIP) in China. These facilities are a part of INVISTA’s plans for integrated nylon 6,6 facilities in the China and underscore the company’s commitment to the region. The overall investment will exceed US$1 billion, which will be the largest capital investment undertaken by INVISTA to date.