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Related Keywords: apparels, be-spoke, e-commerce, fabric, Garments, Indian apparel industry, readymade garments, tailor-made

Today, if anyone asks you the question as to how far is your nearest mall, where you shop for your clothes, the answer should be "not far from my where my mobile is".

An e-commerce app, in the present day, is as good as a whole shopping mall fitted in your pocket. Thanks to the access to faster and cheaper internet coupled with larger and crisper mobile screens, e-commerce platforms are supporting be-spoke and tailor-made shopping effortlessly, making shopping fun.

The Evolution

Related Keywords: Apparel Export Promotion Council, competing markets such as Vietnam and Bangladesh, domestic market, estimates close at one point twelve lakh crore, for a consecutive year in FY, growth in apparel export may stay muted, heavy reliance on cotton, Indian apparel industry, roughly two percent growth, Subdued demand from key importing countries

With subdued demand from key importing countries, the growth in apparel export may stay muted for a consecutive year in FY17. According to the Apparel Export Promotion Council’s (AEPC’s) estimates, it is likely to close at $17.3 billion (Rs1.12 lakh crore) in 2016-17, up by roughly two percent from $16.9 billion (Rs 1.10 lakh crore) in the previous financial year.

Related Keywords: apparel and garments industry of India, apparel brands in US, foreign brands entering Indian market, Foreign direct investment, foreign investments in retail sector, global fashion brands, growth of Indian retail sector, India's retail market, Indian apparel industry, Indian garment industry, Indian textile industry, men's clothing and accessories, Urban Factory, women's apparel brand

Urban Factory, a United States-based apparel brand, has entered India independently and aims to open stores in Bengaluru and Hyderabad by the mid of this year.

Madhuri Lakkapragada, founder of Urban Factory, said that all styles that come in India are delayed by a season and unfortunately, fashion comes to India in the end.

She added that they want to address this gap by bringing current customised styles in India.

Last year, India had liberalised norms for foreign direct investment in single-brand retail, allowing brands such as Urban Factory to set up stores in the country.