Related Keywords: apparel and garments industry of India, apparel brands in US, foreign brands entering Indian market, Foreign direct investment, foreign investments in retail sector, global fashion brands, growth of Indian retail sector, India's retail market, Indian apparel industry, Indian garment industry, Indian textile industry, men's clothing and accessories, Urban Factory, women's apparel brand
Urban Factory, a United States-based apparel brand, has entered India independently and aims to open stores in Bengaluru and Hyderabad by the mid of this year.
Madhuri Lakkapragada, founder of Urban Factory, said that all styles that come in India are delayed by a season and unfortunately, fashion comes to India in the end.
She added that they want to address this gap by bringing current customised styles in India.
Last year, India had liberalised norms for foreign direct investment in single-brand retail, allowing brands such as Urban Factory to set up stores in the country.
