Related Keywords: competitive global market, IITF, Indian Institute of Handloom Technology, Ministry of textile, promote handloom and indigenous textile industry, set up Common Facility Centres, show Threads of Banaras, weaver community, well planned marketing strategy
Government to promote handloom and indigenous textile industry and to stay in the competitive global market has taken a well planned marketing strategy, which is important apart from other essential prerequisite. There is hope among the weaver community on the steps taken by the government but there is still lot more to be done in order to improve both our social status and product demand.