News Tags

Related Keywords: brand promotion, Co-optex, cotton, design development, eco-friendly textile, handicrafts, Handlooms, market expansion, new technology, product diversification, production materials, spinning mills, Textiles and Khadi Department, Weavers, working capital assistance and research and development

Principal Secretary, Handlooms, Handicrafts, Textiles and Khadi Department, K. Phanindra Reddy, Co-optex Managing Director T.N. Venkatesh, Director of Handlooms C. Muniyanathan, Additional Director K. Kannan, and Director of Sericulture P. Sri Venkada Priya spoke. They talked about various issues like new technology, design development, product diversification, brand promotion, market expansion, working capital assistance and research and development. Collector K. Veera Raghava Rao was present.

Related Keywords: confer national awards for excellence, design development, Eligible categories for awards, individual designer, Institutions including NGOs working in the hand loom sector, invited entries, marketing of handloom products, Ministry of Textiles, Primary coopera, starting this year

The Ministry of Textiles has already been conferring Sant Kabir Awards, National Awards and National Merit Certificates to handloom weavers for excellence in the field of handloom sector. But starting this year, the government of India will confer national awards for excellence in design development and marketing of handloom products for which entries has been invited, this was informed by Ministry of Textile in a press release on Tuesday.

Related Keywords: absence of infrastructure, Centre’s Integrated Handloom Cluster Development Scheme, Cluster Development Programme, design development, designer, handloom cluster, Odisha textile sector, SADHAC, training for weavers

Every handloom cluster must have at least one designer to look into design development and offer training to weavers on choosing the right design and colours, keeping in mind the target market. Currently, most of the handloom clusters in Odisha are functioning without designers.

Odisha’s textile sector facing trouble finding qualified designers as the sector has remained a problem in the absence of infrastructure for weavers and textile designers for design development.