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Related Keywords: Baluchari, Baluchari silk, chief minister to inaugurate the brands flagship store, mentored and designed by designer Abhiskek Dutta, save a dying textile art of the state, set to launch third premium fashion designer brand, West Bengal government

The West Bengal government to save a dying textile art of the state is set to launch its third premium fashion designer brand ‘Baluchari’ being mentored and designed by designer Abhiskek Dutta after success with Biswa Bangla and Club Muslin. The chief minister is expected to inaugurate the brand's flagship store in Kolkata's high street Park Street soon.

Besides saris, the fashion brand will also launch shoes, bags, wallets, belts and furnishing all using silk. It will also help to revive the art of making Baluchari silk from districts of Bankura and Purulia.

Related Keywords: Baluchari, Berhampuri, Bomkai, catering to high-end customer, concept Made in India, defect-free handloom products, emphasis on zero defect, from the state Odisha. included under India Handlooms brand, Khandua, Kotpad, Muga silk, Odisha Ikats, Superior high quality, to improve marketability, zero impact on environment

Superior high quality, defect-free handloom products catering to the needs of high-end customers from the state Odisha will be included under the ‘India Handlooms’ brand launched by the Centre to improve their marketability. The brand has been developed under the concept of 'Made in India' with emphasis on zero defect and zero impact on the environment. It will help give exposure to weavers and improve their living conditions.