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WB govt to launch its third premium fashion brand Baluchari

Related Keywords: Baluchari, Baluchari silk, chief minister to inaugurate the brands flagship store, mentored and designed by designer Abhiskek Dutta, save a dying textile art of the state, set to launch third premium fashion designer brand, West Bengal government

The West Bengal government to save a dying textile art of the state is set to launch its third premium fashion designer brand ‘Baluchari’ being mentored and designed by designer Abhiskek Dutta after success with Biswa Bangla and Club Muslin. The chief minister is expected to inaugurate the brand's flagship store in Kolkata's high street Park Street soon.

Besides saris, the fashion brand will also launch shoes, bags, wallets, belts and furnishing all using silk. It will also help to revive the art of making Baluchari silk from districts of Bankura and Purulia.

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