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Related Keywords: an attempt to market at international level, Eri silk, huge potential to strenghthen market, Muga silk, Smriti Irani, suggesting linking Assam's potential Eri silk, thermal insulation, Union Textile Minister, with peace and Mahatma Gandhi

Union Textile Minister Smriti Irani suggesting linking Assam's potential Eri silk with "peace" and Mahatma Gandhi in an attempt to market at international level.

According to Irani,these icons will be ideal for marketing and the idea can be of huge potential and the industries can find strength in it.

Irani's suggestion is in line with Assam Industries Minister Chandra Mohan Patwary who said that Mahatma Gandhi was "amazed' at the beautiful patterns by the Assam weavers.

Related Keywords: Baluchari, Berhampuri, Bomkai, catering to high-end customer, concept Made in India, defect-free handloom products, emphasis on zero defect, from the state Odisha. included under India Handlooms brand, Khandua, Kotpad, Muga silk, Odisha Ikats, Superior high quality, to improve marketability, zero impact on environment

Superior high quality, defect-free handloom products catering to the needs of high-end customers from the state Odisha will be included under the ‘India Handlooms’ brand launched by the Centre to improve their marketability. The brand has been developed under the concept of 'Made in India' with emphasis on zero defect and zero impact on the environment. It will help give exposure to weavers and improve their living conditions.

Related Keywords: Assam Silk Industry, Endi cloth, Eri silk, geographical indication, haven for silk fabric, indigenous silks, Muga silk, Pat silk, rising prices, Silk village Sualkuchi, traditional silk industry

Silk village Sualkuchi some 30 km from Guwahati in Assam is a haven for silk fabric. Muga silk and Pat silk along with Eri silk and Endi cloth from this region is famous for its quality. Currently, the beleaguered traditional silk industry of Sualkuchi is now looking on to the new generation of Sualkuchi people and their innovations for its survival.