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Two sportswear brands make the list of top 100 brands

Related Keywords: Adidas, Asia, brand, Europe, Interbrand, luxury goods, Nike, North America, sportswear

Interbrand released its Best Global Brands 2019 report, marking 20 years of the agency tracking the world’s most valuable brands. Sporting goods made a relatively sparse showing, with only Nike (up 7 spots to 16th place) and adidas (up 11 spots to 45th place) placing in the top 100 global brands.

E-commerce drives growth for adidas

Related Keywords: Adidas, America, Asia-Pacific, China, growth, North America, profit

Sports group adidas has reported first-half revenues of €11.4 billion, 5% up on the figure for the first half of 2018. Operating profit increased by 13% to reach €1.5 billion.

Commenting on the results, chief executive, Kasper Rorsted, said adidas had achieved double-digit increases in revenues in two areas it had targeted for strategic growth, China and e-commerce.

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