Related Keywords: brand, footbed, footwear, investment, Nike, plastic, Premium, rubber, skin, supply chain, technology, TPE
Nike has unveiled its latest innovation in athletic footwear technology: the Nike Joyride cushioning system.
Joyride is a new, proprietary cushioning platform, released Thursday, which Nike is positioning next to the its revolutionary Nike Air technology and its TPU foam-based Nike React collection. Nike says the new system was designed to provide the holy grail of running shoe features—powerful impact absorption combined with superior energy return—all personalized to fit an individual runner’s stride.
