Aditya Birla Fashion and Retail Ltd (ABFRL), which owns brands such as Louis Philippe, Peter England and Van Heusen, on Monday said it has acquired a 51% stake in Finesse International Design that retails bespoke ceremonial wear and contemporary apparel for men and women under the Shantanu and Nikhil brand for ₹60 crore.
DONEAR Industries Limited, one of India’s leading textile player is known for being a trailblazer in the fabric industry. From championing in simple, functional dressing to a more conceptual style statement, Donear has taken over the men’s fashion world by a storm. Donear, as a brand, stands for quality and innovation and has continuously reinvented themselves to cater to the varied tastes of stylish Indian men. In other words, Donear’s aesthetics are neither defined by a single taste nor confined by a strict style.
Customised, or made to order clothing, is fast catching up as consumers are looking for perfect fits and more personal preferences to reflect in their apparels they shop online. This has driven textile majors and apparel brands to start building their online business models around it. Textile major Arvind Ltd made an e-commerce foray in August 2014 with a new custom clothing brand called Creyate, following suit in September 2014 was Raymond offering its 'made to measure' concierge service under the RaymondNext.com initiative.
