Related Keywords: Aditya Birla Nuvo's Madura Fashion & Lifestyle, building online business models, Creyate, customised clothing, Myfit, online shop, Raymond, Raymondnext, Textile major Arvind Ltd, textile majors and apparel brand, Van Heusen
Customised, or made to order clothing, is fast catching up as consumers are looking for perfect fits and more personal preferences to reflect in their apparels they shop online. This has driven textile majors and apparel brands to start building their online business models around it. Textile major Arvind Ltd made an e-commerce foray in August 2014 with a new custom clothing brand called Creyate, following suit in September 2014 was Raymond offering its 'made to measure' concierge service under the RaymondNext.com initiative.
