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Siyaram, Mumbai based and Delhi based OCM, traditional textile giants with focus on menswear are now marking their entry into the ethnic women’s wear segment with target audience women in the 25-30 age group with disposable income in excess of Rs.50,000.
Siyaram , the first mover, with its ‘Siya’ brand, Delhi-based OCM has roped in Pakistan’s designer brand Sana Safinaz to make a foray into the ethnic women’s wear segment.
