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Cbazaar link up with Ritu Kumar to reinvent textiles of Indian heritage for modern era

Related Keywords: ace designer, based in Chennai, Cbazaar, Ethno Vogue, for modern era, Indian fashion story across globe, largest ethnic fashion estore, reinvent textile of Indian heritage, relaunched with new brand, Ritu Kumar, teamed up with Cbazaar

Cbazaar, one of the largest ethnic fashion e-store based in Chennai has relaunched itself with a new brand identity "EthnoVogue" to take the Indian fashion story forward across the globe. Ritu Kumar, ace designer has teamed up with Cbazaar to help reinvent textiles of Indian heritage for the modern era.

Cbazaar is bringing a whole new set of vibrant and dynamic designers, brands and retailers on board to address the cosmopolitan lifestyle.

A new logo was also unveiled in the presence of Ritu Kumar and Rajesh Nahar, co-founder and CEO of Cbazaar, on Thursday.

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