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Related Keywords: Chhattisgarh handloom weavers, Chhattisgarh Rural Industries Minister, Chhattisgarh state, ecommerce leader, Flipkart, handloom product, promotion and marketing, Punnulal Mohle, raw tussar silk, yarn ware houses

Flipkart an e-commerce leader to promote and market handloom products made by the Chhattisgarh’s handloom weavers, as the Government of Chhattisgarh has entered into an agreement with Flipkart to promote handloom. This was informed by Chhattisgarh Rural Industries Minister Punnulal Mohle during the annual conference of state textiles ministers in New Delhi this week.

Related Keywords: DC Handlooms office, e-tailer Flipkart, Flipkart, handloom sector, MoU, online marketing platform, online pilot project, textile mega-cluster, Varanasi, weavers of Kashi, Weavers Service Centre

First meeting has been organized September 17 where e-tailer Flipkart officials will be interacting with the weavers of Kashi to understand each other and also discuss various issues related to handloom sector, said Tapan Sharma, deputy director, Weavers' Service Centre (WSC).

This will be the first meeting after an MoU signed between the e-tailer Flipkart and the development commissioner (handlooms) under the Ministry of Textiles to start a pilot project in Varanasi wherein the e-tailer will source handloom materials from local weavers.

Related Keywords: boost weavers, buyer-seller meet, Flipkart, handloom industry, handloom product, international fairs, marketing support, Ministry of Textiles, online marketing platform

The Ministry of Textiles to provide marketing support has taken initiatives such as organisation of domestic marketing events, participation in international fairs and buyer-seller meets etc. But, in the present scenario of online marketing and net savvy consumers, there is a need to provide an online marketing platform to handloom industry so that exquisite handloom products from remote villages are made available to discerning buyers.