Related Keywords: boost weavers, buyer-seller meet, Flipkart, handloom industry, handloom product, international fairs, marketing support, Ministry of Textiles, online marketing platform
The Ministry of Textiles to provide marketing support has taken initiatives such as organisation of domestic marketing events, participation in international fairs and buyer-seller meets etc. But, in the present scenario of online marketing and net savvy consumers, there is a need to provide an online marketing platform to handloom industry so that exquisite handloom products from remote villages are made available to discerning buyers.