Related Keywords: Aditya Birla Group, big revenue genertr, digital medium, e-commerce, fabric brands boost, Grasim, local tailors online, Raymond, Siyaram, textile companies
With e-commerce emerging as the next big revenue generator, textile companies are roping in neighbourhood tailors to give their fabric brands a boost through the digital medium. Booking the services of your local tailor online will soon get easier.
Aditya Birla Group’s textile brand Grasim plans to introduce a neighbourhood tailor programme to improve the skills of about 50 tailors across localities in Delhi and then list their services as a digital offering through the company’s Web site.
