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Related Keywords: clothing, cotton, eco-friendly, fabrics, fiber, future, microplastics, Pinatex, science, sustainable, synthetic leather, vegan

The clothing of the future will look nothing like what we wear today. Or maybe it will.

A hunger for sustainability is leading researchers to new organic materials from which to design clothing.

Other visionaries are working to make our future outfits as smart as we want to look.

Related Keywords: apparel, fabric, innovation, Levi Strauss & Co., lifecycle, manufacturing, PaCT, research, science, supply chain, sustainability, technology, water

Levi Strauss & Co. (LS&Co.) today announced a new water action strategy that represents an evolution in thinking around water use in a global supply chain, particularly in areas already facing water stress, and a new way to define successful water stewardship in manufacturing. It leverages the latest water science and data, consultations with leading water experts, and the company’s own water management experience and leadership over the past three decades to set a new standard for the company and the industry.