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Rental apparel brings new wrinkles for retail stores

Related Keywords: brand, CaaStle, clothes, fibers, New York, Recycle, renting

Lisa Batitto, 54, says she has virtually stopped buying clothes ever since she started renting them.

The New Jersey-based museum publicist spends $277 a month on three subscriptions, including one from New York & Company, a women’s mid-price clothing chain with hundreds of U.S. stores.

This is less than what she previously spent, she said. “I still have clothes in my closet from when I was buying, but I can’t tell you the last time I bought anything,” she said.

Urban Outfitters looks to rent clothes

Related Keywords: apparel, clothes, fashion, fashion industry, global data, Nuuly, renting, research, sustainability, Urban Outfitters

The sharing economy is now making its way into the fashion industry as Urban Outfitters looks to rent clothes to younger fashionistas.

The retailer is launching an online subscription service allowing people to borrow six items to wear for a month before swapping them.

The firm says that in terms of clothing, millennials in particular want variety and sustainability.

The womenswear service, called Nuuly, will launch in the US this summer.

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