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Related Keywords: industralisation, Jacquard machines, Jacquard weaving, knowledge and technique of weaving cloth, Muslin, neglect of art, popularly know as Calico, requires highly skilled personnel, verge of extinction, world famous

Muslin, popularly know as Calico, produced in Kozhikode, who once caught the attention of people not just in the country, but far off in the Western and European market. But the knowledge and technique of weaving the cloth died with its weavers, some blame it on industrialisation and others on the neglect of the art. But now, the fate of the Jacquard cloth too seems to be following the same path and is on the verge of extinction in North Malabar.

Related Keywords: Devangapuram Handloom Weavers Society, Devangapuram weavers, inability to modernise, mundus and sarees, poor markeing, powerloom, unique design and quality, verge of extinction

The weavers of Devangapuram, near Chittur, are on the verge of extinction due to poor marketing of the product and tough competition from powerlooms who can sell their produce at cheaper rates. Devangapuram Handloom Weavers Society is the lone body that is engaged in weaving work in the village.

But, the Handloom Society in Devangapuram due to cash crunch it undertakes only small weaving works such as ‘set mundu’ and other items, mainly to cater to the festival season.