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Devangapuram handloom losing grounds over competition from powerloom

Related Keywords: Devangapuram Handloom Weavers Society, Devangapuram weavers, inability to modernise, mundus and sarees, poor markeing, powerloom, unique design and quality, verge of extinction

The weavers of Devangapuram, near Chittur, are on the verge of extinction due to poor marketing of the product and tough competition from powerlooms who can sell their produce at cheaper rates. Devangapuram Handloom Weavers Society is the lone body that is engaged in weaving work in the village.

But, the Handloom Society in Devangapuram due to cash crunch it undertakes only small weaving works such as ‘set mundu’ and other items, mainly to cater to the festival season.

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