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Related Keywords: comprise garment production units, formation of mini clusters begins, implementing the project, improve profitability and competitiveness, Quality Council of India, textile printing units, Tirupur knitwear industry, Tirupur Thozhil Pathukappu Kuzhu

Formation of five mini-clusters begins in Tirupur knitwear cluster to improve profitability and competitiveness. Four of the mini-clusters formed comprise garment production units and the remaining cluster has textile printing units, said T. R. Vijayakumar, coordinator of Tirupur Thozhil Pathukappu Kuzhu which is facilitating the implementation of the project.

Related Keywords: Americas Bradley University, associate professor, image management, market research, Rajesh Iyer, SMEs, Technology and infrastructure exploration, Tirupur exporters, Tirupur Exporters' Association, Tirupur knitwear industry, US market

Tirupur knitwear industry a Rs18,000 crore industry which mostly comprising small and medium enterprises (SMEs). Tirupur exporters to boost the reach of their products in the US market have joined hands with America's Bradley University to develop a business plan.

The strategy was developed by Rajesh Iyer, an associate professor of marketing and director of the international business programme at Foster College of Business, Bradley University, Illinois, and his Executive MBA students.