Related Keywords: Americas Bradley University, associate professor, image management, market research, Rajesh Iyer, SMEs, Technology and infrastructure exploration, Tirupur exporters, Tirupur Exporters' Association, Tirupur knitwear industry, US market
Tirupur knitwear industry a Rs18,000 crore industry which mostly comprising small and medium enterprises (SMEs). Tirupur exporters to boost the reach of their products in the US market have joined hands with America's Bradley University to develop a business plan.
The strategy was developed by Rajesh Iyer, an associate professor of marketing and director of the international business programme at Foster College of Business, Bradley University, Illinois, and his Executive MBA students.
